by Brent Keltner | Apr 21, 2022 | Uncategorized
Make your customers the hero. Celebrate their success, not your own. If you want to sell more and expand faster, don’t talk about your company or your product. Talk instead about how your current customers are using your product. It is a subtle but powerful shift. It...
by Brent Keltner | Apr 19, 2022 | Uncategorized
Brent talks to Adam Ellingson, EVP of Sales at CeriFi, about how content can create a value-driven customer journey and drive 40%+ revenue growth even in a mature market. CeriFi is a provider of training for Series 6, Series 7, and CFP licensure exams, and there many...
by Brent Keltner | Apr 14, 2022 | Uncategorized
If we’re not excited about our company and its products or services, why should our buyers or customers be excited? They shouldn’t be! Buyers and customers can sense right away if you aren’t passionate about your company and its offerings. They can also sense if you...
by Brent Keltner | Apr 7, 2022 | Uncategorized
“What are you working on?” True story. That simple question helped Claudette, a new BDR 4-weeks into her role, to turn a “no” into a $200k opportunity. Here is how the conversation went: Claudette: “Hi, good morning, I was following up on my email about safety...
by Brent Keltner | Mar 31, 2022 | Uncategorized
Ben Robinson, SVP of Sales at Zeel@Work, talks to Brent about his innovative approach to connecting sales and account management to support faster account expansion and higher enterprise deal values with a team selling approach. To encourage all of his sales team...
by Brent Keltner | Mar 29, 2022 | Uncategorized
Are you missing out on getting business because you’re not asking your customers for referrals? The answer is probably, YES! This is just one of the many topics Alice Heiman and Brent discussed recently on her Sales Talk for CEOs Podcast. Most happy customers are...
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