Meet the Team

Brent Keltner, Ph.D.

President   

Brent Keltner, Ph.D. is founder and President of Winalytics LLC and author of The Revenue Acceleration Playbook.  Brent created Winalytics method to help clients reach their top growth potential by shifting from product driven selling to value-driven go-to-market strategies.

Brent brings to the role more than a decade of experience as a revenue leader in enterprise to early stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.  Brent’s clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics.

Kevin Holland

Vice President & Engagement Leader   

Kevin is an engagement leader and Vice President of Winalytics, as well as the author of many many dad jokes, much to the chagrin of his children. Kevin has spent the majority of his career working at the intersection of learning, transformation and technology and has led both Sales and Service Delivery teams.

Kevin brings to the role more than 25 years in sales and leadership in IT, professional services, contract manufacturing and SaaS with a specific focus in HR and Learning technologies. His experience includes roles at TEKsystems Global Services, Kaplan Professional, Mursion and Jellyvision. Kevin’s clients have included NECI, SEAM Group, Parsable, NovoEd, and Connatix.

Greg Russack

Greg Russak

Vice President & Engagement Leader   

Greg has broad and deep experience in general management, sales, marketing, and operations in several industries from bootstrapped startups to multibillion-dollar companies. 

Greg began his career in the telecommunications industry as an engineer and operations manager before being “seduced by the Dark Side” of sales and marketing. As a sales leader he has recruited, trained and led direct and indirect sales teams that exceeded ambitious performance goals. Today he focuses on designing repeatable, scalable, predictable, and value-based sales processes and coaches clients in positioning product and service brands based on strong selling of solution value and ROI.

Alice Fackre

Alice Fackre 

Marketing Strategist   

Alice focuses on go-to-market strategy and marketing communications programs centered on effective value-based positioning to accelerate growth. She has deep experience in growing start-ups, brand strategy, demand generation and aligning marketing and sales.

Alice began her career in software engineering, then took a career path into product management before tapping into her core strengths as a creative problem solver in market-facing roles. She has held leadership roles in Marketing, Sales, Customer Success and R&D in SaaS, Software and consulting services companies including NAPS, Pageflex, Exstream, HP, Enlighten and District Management Group.

Greg Russack

Emily Trask

Content Marketing Manager   

Emily works with the Winalytics team to plan, develop, and implement the company’s customer-focused content and social media strategy. She also helps Winalytics clients to align their content marketing with their marketing and sales strategies.

Emily has extensive content marketing experience from work across multiple industries, as well as with non-profit organizations. She’s managed a wide array of B2B and B2C content marketing programs to increase web traffic and leads, and improve overall customer engagement. Emily is passionate about consistently creating relevant, engaging content that educates, entertains, or informs.

Steve Brown

Steve Brown

Fractional Sales Director   

Steve leads many of Winalytics Repeatable Revenue engagements partnering with CEOs and early revenue teams. His work focuses on accelerating 1st meetings and deal flow while identifying the fastest path to find, progress, and close more best buyers. Before joining Winalytics, Steve was a growth stage revenue leader with responsibilities for both sales and marketing at companies including Eduventures, Academica Group and Jump Off Campus. Steve’s direct clients have included NimblyWise, Plus Delta Partners, Pragya Technologies, the Solution Design Group, and Verificient Technologies.