Demand Gen Personalization
Increase SQL meetings by 45%. Raise SQL progression rates by 40%.
Everyone wants more meetings with sales qualified leads, but not everyone has the skills to earn them. We help our clients learn how to leverage the right data to land more qualified leads. Our demand generation strategies work. And our clients know exactly when to share the right content to close faster.
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Demand Gen Personalization
Diagnostic
Gauge your readiness for journey personalization with our diagnostic checklist covering your most important indicators for success:
- Shared Value Props and ICPs
- Website and Content Personalization
- Personalization through Intent Data
- Demand Gen Personalization
Our Services
How We Can Help
Core Processes and Skills Developed
- Building a data-driven demand den strategy with biweekly springs and monthly/quarterly tests
- Converting push marketing strategies into intent-based marketing
- Optimizing outbound prospecting and integrating it with other channels
- Using an ICP and intent data to improve lead tracking.
- Enhancing MQL-SQL-CW tracking to improve demand generation performance.
Demand Gen Personalization
Our Packages
Demand Gen Jumpstart
- 10 weeks of consulting and coaching
- Weekly sessions session with marketing, demand gen and sales leadership
- Demand Gen Playbooks and strategy review and recommendations
- Core content and digital assets, 5 to 6, by buyer goal, role, and market segment
- Campaign library of templates by buyer goal, role, and market segment
- Connected content across the website to demand gen campaigns
- Intent Data Model review and recommendations
- Data sources across website, dark web and demand gen campaigns
- Measurement goals across engagement, SQL production, and Closed Won deals
Demand Gen Transformation
- 7+ months of consulting and coaching, 30-day deliverables and termination option
- All of the deliverables in the Demand Gen Jumpstart
- Weekly session with marketing and product marketing teams
- Demand gen personalization through review, plan, deploy and iterate cycle
- Intent data model across website, dark web and demand gen campaigns
- Demand gen measurement across engagement, SQL production, and Closed Won deals
- Cross-team library of digital, outbound, reference campaigns assets
- Demand gen testing with two week sprints, monthly and quarterly plans
- Optional: On-going digital, SEO, ABM, and email campaign development, contact sourcing, execution, and measurement
Demand Gen Personalization
Insights and Expertise
Personalized Demand Generation Reduces Funnel Friction
Your marketing efforts can be falling short despite increased spending. The missing link in most demand-generation strategies is Personalization. Most content on our buyer journeys is not personalized to align with individual buyer goals, roles, and market segments. But every purchase is personal.
The Metrics Behind Data-Driven Demand Gen
When it comes to demand generation efforts, customization at scale is key. This means focusing on value-driven messages targeted specifically to each type of buyer rather than focusing on scaling uniform messaging.
Demand Gen Personalization
Sample Plays
Prospecting as a Trusted Advisor
Learn how to maximize results on any prospecting sequence by leading with your buyer goals rather than your product and using a multi-channel approach to let the buyer decide how to engage.
Daily Prospecting Schedule
Good prospecting mechanics are organized around daily call blocks that support consistency and time management across outbound, inbound, and content-driven campaigns.
Modular Sequence Templates
Improve your campaigns by using stories, snippets, peer names, and other social proof in a modularized way to personalize your value message and delivery.
Success Story
“We exceeded expectations for 2022. It was about building out the sales process and new demand-gen capabilities. Without Winalytics’ expertise and support, we would still be in a trial and error mode. It might have taken us a couple of years to figure it out on our own.”
Russ Jackson, Vice President of Growth Sales, NECI
