Demand Gen Personalization

Increase SQL meetings by 45%. Raise SQL progression rates by 40%. 

Everyone wants more meetings with sales qualified leads, but not everyone has the skills to earn them. We help our clients learn how to leverage the right data to land more qualified leads. Our demand generation strategies work. And our clients know exactly when to share the right content to close faster.

CeriFi

Demand Gen Personalization

Diagnostic

Gauge your readiness for journey personalization with our diagnostic checklist covering your most important indicators for success:

  • Shared Value Props and ICPs
  • Website and Content Personalization
  • Personalization through Intent Data
  • Demand Gen Personalization
    "I've never seen as simple and powerful an approach to revenue growth" - David Meerman Scott

    Our Services
    How We Can Help

    Core Processes and Skills Developed

    • Building a data-driven demand den strategy with biweekly springs and monthly/quarterly tests
    • Converting push marketing strategies into intent-based marketing 
    • Optimizing outbound prospecting and integrating it with other channels
    • Using an ICP and intent data to improve lead tracking.
    • Enhancing MQL-SQL-CW tracking to improve demand generation performance.

    Demand Gen Personalization
    Our Packages

    Demand Gen Jumpstart

    • 10 weeks of consulting and coaching
    • Weekly sessions session with marketing, demand gen and sales leadership 
    • Demand Gen Playbooks and strategy review and recommendations
      • Core content and digital assets, 5 to 6, by buyer goal, role, and market segment
      • Campaign library of templates by buyer goal, role, and market segment
      • Connected content across the website to demand gen campaigns
    • Intent Data Model review and recommendations
      • Data sources across website, dark web and demand gen campaigns
      • Measurement goals across engagement, SQL production, and Closed Won deals

    Demand Gen Transformation

    • 7+ months of consulting and coaching, 30-day deliverables and termination option
    • All of the deliverables in the Demand Gen Jumpstart
    • Weekly session with marketing and product marketing teams
    • Demand gen personalization through review, plan, deploy and iterate cycle
      • Intent data model across website, dark web and demand gen campaigns
      • Demand gen measurement across engagement, SQL production, and Closed Won deals
      • Cross-team library of digital, outbound, reference campaigns assets
      • Demand gen testing with two week sprints, monthly and quarterly plans 
    • Optional: On-going digital, SEO, ABM, and email campaign development, contact sourcing,  execution, and measurement

    Demand Gen Personalization
    Insights and Expertise

    Personalized Demand Generation Reduces Funnel Friction 

    Your marketing efforts can be falling short despite increased spending. The missing link in most demand-generation strategies is Personalization. Most content on our buyer journeys is not personalized to align with individual buyer goals, roles, and market segments. But every purchase is personal.

    The Metrics Behind Data-Driven Demand Gen   

    When it comes to demand generation efforts, customization at scale is key. This means focusing on value-driven messages targeted specifically to each type of buyer rather than focusing on scaling uniform messaging.

    Demand Gen Personalization Training
    Sample Plays

    Team Performance

    Prospecting as a Trusted Advisor 

    Learn how to maximize results on any prospecting sequence by leading with your buyer goals rather than your product and using a multi-channel approach to let the buyer decide how to engage.

    Team Performance

    Daily Prospecting Schedule

    Good prospecting mechanics are organized around daily call blocks that support consistency and time management across outbound, inbound, and content-driven campaigns.

    Team Performance

    Modular Sequence Templates 

    Improve your campaigns by using stories, snippets, peer names, and other social proof in a modularized way to personalize your value message and delivery.

    Success Story

    “We exceeded expectations for 2022. It was about building out the sales process and new demand-gen capabilities. Without Winalytics’ expertise and support, we would still be in a trial and error mode. It might have taken us a couple of years to figure it out on our own.”

    Russ Jackson, Vice President of Growth Sales, NECI