by Brent Keltner | May 20, 2021 | Uncategorized
Uncommon Opinion: your account expansion really starts in the initial closed sale. Too many go-to-market teams view closing an initial deal with a new buyer as a separate activity from expanding account value after a buyer has turned into a customer. Sales does the...
by Brent Keltner | May 6, 2021 | Uncategorized
Too often, go-to-market teams focus account expansion efforts on “selling into the white space” of the product capabilities that their customer has not yet purchased. In other words, they view the area of open opportunity in terms of their own product. White space...
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