Corporate Learning
Accelerate revenue by connecting to the issues driving urgency for Corporate Learning buyers.
According to Gartner, the pace of employee turnover is forecast to be 50%–75% higher than companies have experienced previously.
The “great resignation” is creating a need for a more comprehensive focus on onboarding and types of training that improve retention, including career development, DEI, and leadership skills.
Trusted by these Corporate Learning clients:
Corporate Learning Buying Theme #1
Onboarding and Productivity
With the unprecedented rise in remote work, employees need personalized onboarding to get engaged and up-to-speed.
Strong onboarding processes improve new hire retention by 82% and productivity by over 70% within the first year
The urgency to get employees up to speed quicker is compounded by the fact that it is taking 18% longer to fill roles than pre-pandemic
Key Takeaway: Deeper investments are needed in onboarding new hires. It is essential to both retention and company performance.
Corporate Learning Buying Theme #2
Career Development Training
In 2019, 94% of employees said they would stay with their company longer if it invested in career pathing. The pandemic further led employees to rethink the way they work and live.
Managers are being asked to close the skills gap at the same time as they’re responding to pandemic-prompted resignations
One of the primary reasons why people look to leave remains the same: a lack of career progression
Key Takeaway: Creating explicit career pathways that link skills development to new opportunities is an underutilized retention strategy.
Corporate Learning Buying Theme #3
DEI Training and Retention
Employees are 50% less likely to leave a company where they have a sense of belonging, making it critical for leadership to develop meaningful Diversity, Equity, and Inclusion (DEI) strategies.
Corporate spending on DEI is increasing. Worldwide, the market was estimated at $7.5B in 2020 and is expected to reach $15.4B by 2026
Diverse employees have been particularly hard hit by the pandemic economically and are most in need of welcoming environments
Key Takeaway: Broad diversity training at the frontline and managerial level is needed to build a hospitable environment for diverse talent.
Corporate Learning Buying Theme #4
Effective Leadership Training
Effective leadership is critical for growing strong teams. “Employees do not leave companies, they leave managers.”
Baby Boomers (41% of US workforce) are accelerating retirement, creating a gap in strategy, culture development, and execution
Top leadership development needs: Soft skills, emerging leader preparation, leadership KPIs, micro-learning opportunities, and mentorship
Key Takeaway: Filling gaps and reversing attrition and turnover trends will require companies to double-down on leadership investments.
Success Story
“ We built a ‘cookbook’ to sharpen our sales conversations. During this process we developed role and goal based value messaging. By sharpening sales messaging and qualification, we grew pipeline and doubled year-over-year revenue. ”
Mark Atkinson,
CEO – Mursion
eBook
Corporate Learning Buying Momentum
Training for Retention and Onboarding
Get the data on top trends related to training for retention and onboarding and how to personalize your value prop to corporate learning buyers around their top-of-mind concerns.
Pockets of buying momentum
Trends and key takeaways
Four key areas of concern
Corporate Learning personas
Discovery themes and questions