by Kevin Holland | Jul 25, 2024 | Uncategorized
How much changes in 12 months? Or in 24 months? Think about it, 12 months ago, hardly anyone knew: What ChatGPT was What an LLM or generative AI was Brain-computer interfaces were a real thing We live in a moment where time is a flat circle and things change in the...
by Brent Keltner | Jul 23, 2024 | Uncategorized
Positioning silos will kill revenue growth. Chief Marketing Officers (CMOs) are uniquely qualified to bridge these silos and deepen buyer personalization. “CMOs should lead on a company-wide approach to personalizing the buyer journey. Marketing is best positioned to...
by Brent Keltner | Jul 18, 2024 | Uncategorized
Billions of dollars and hours are spent on training sales teams. It’s often wasted. It’s not just training, but the shared playbooks of best sales practices seamlessly integrated into daily sales operations that truly boost performance. This is Growth Blocker #8...
by Brent Keltner | Jun 27, 2024 | Uncategorized
Today’s B2B buyers are better informed than ever. They are typically 70% of the way through a digital and content-driven journey before they even engage your sales team. Bobby Gaudreau, VP of Sales & Marketing at Activator Dealer Solutions, understood this and...
by Brent Keltner | Jun 24, 2024 | Uncategorized
Standing out is simpler than you think. By creating a website that allows buyers to see themselves in your offerings and empowers them to find solutions independently, you can significantly boost your growth. In the first in our new series on Personalization...
by Kevin Holland | Jun 21, 2024 | Uncategorized
Too many of us suck at discovery. That’s my conclusion from a couple decades of observing and participating in sales conversations. We often see reps asking high-level questions about goals and priorities. Questions like: “What are your main objectives for this year?”...
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