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From Feature Dumps to Competitive Value: Rethinking Battlecards for Account Expansion 

From Feature Dumps to Competitive Value: Rethinking Battlecards for Account Expansion 

by Yan Gonzalez | Jun 12, 2025 | Uncategorized

Shift your battlecards from highlighting competitive features to competitive value, and you’ll start growing revenue from existing accounts much faster. Here’s the problem with traditional battlecards: they push your team into feature-pitching mode. When that happens,...
From Brand Engagement to Buyer: Creating One Journey Across Teams

From Brand Engagement to Buyer: Creating One Journey Across Teams

by Yan Gonzalez | Jun 10, 2025 | Uncategorized

Branding isn’t just about logos or websites — it’s about aligning every team that touches the customer journey around one unified value story. This is the approach of Alex Rumble, Chief Marketing Officer at HTEC. Alex leads with the view that Marketing, Sales, and...
Drive Expansion through Sales to Success Alignment

Drive Expansion through Sales to Success Alignment

by Brent Keltner | May 27, 2025 | Uncategorized

If you want to drive expansion, get your sales and success aligned with customer success. That’s the view of Bobby Coy, SVP of Enterprise Sales at C-4 Analytics.  For Bobby, your growth doesn’t just come from chasing cold leads — it should also come from tapping...
Effortless Discovery: Carnegie Learning’s Personalized Curriculum Journey

Effortless Discovery: Carnegie Learning’s Personalized Curriculum Journey

by Yan Gonzalez | May 22, 2025 | Uncategorized

Imagine walking into a library that magically reconfigures its shelves to display exactly what you need—no wandering, no guesswork.  That’s the experience Carnegie Learning delivers, enabling educators to quickly locate research-backed tools from an organized...
Four Value-Added Demand Gen Strategies to Drive Growth

Four Value-Added Demand Gen Strategies to Drive Growth

by Brent Keltner | May 20, 2025 | Uncategorized

Prospecting today is tough. Buyers are flooded with generic outreach, and it can take more than a dozen touches to land one meeting. That’s why Kent Donges, Chief Revenue Officer at Kiddom, leads with a different approach: “We focus on adding a ton of value in buyer...
4 Ways a Strategic Business Review Drives Renewal and Expansion

4 Ways a Strategic Business Review Drives Renewal and Expansion

by Brent Keltner | May 15, 2025 | Uncategorized

The quality of your customer business reviews is your number #1 profitability driver.  Business reviews either accelerate or kill your profitability.  It does not matter whether your company offers a product, a service, software, or a mix.  When the...
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Recent Posts

  • From Feature Dumps to Competitive Value: Rethinking Battlecards for Account Expansion 
  • From Brand Engagement to Buyer: Creating One Journey Across Teams
  • Drive Expansion through Sales to Success Alignment
  • Effortless Discovery: Carnegie Learning’s Personalized Curriculum Journey
  • Four Value-Added Demand Gen Strategies to Drive Growth

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