Find Your Buyer’s Value Pathways

Find Your Buyer’s Value Pathways

Sellers do not close deals, buyers close deals.  The role of the seller is to guide the buyer to a close with the right questions – questions that surface a prospects’ pain and turn them into potential value.  This sales truth was impeccably documented1 by Neil...
Deal Stalls: Three Unforced Errors

Deal Stalls: Three Unforced Errors

The majority of sales meetings miss the mark for both the buyer and seller.   A few years back Forrester did research showing that 80% of executives do not find meetings with sales representatives valuable. Recent research from Xant (formerly InsideSales) on more than...