by Brent Keltner | Jul 11, 2021 | Uncategorized
Are you leaving money on the table because you are perceived as a point solution rather than as a platform with broad enterprise value? “We want our new logo team to look for quick wins on a single-use case, but it is our platform value that is the game-changer for...
by Brent Keltner | Jul 1, 2021 | Uncategorized
Most go-to-market teams underperform their growth potential because they focus too heavily on team-level measures of success. They say Marketing is good at identifying and engaging buyers, Sales is good at working deals, and Customer Success is good at customer care...
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