by Brent Keltner | Apr 30, 2024 | Uncategorized
Gym owners, car dealers, retailers, and travel agents are constantly on call responding to their buyers. They want you to be just as agile. Embracing agile learning is now paramount to prospering in B2B2C sales. For ABC Fitness, like many businesses, the pandemic was...
by Emily Trask | Apr 25, 2024 | Uncategorized
Buyers and customers expect if not demand a personalized experience – not just in the B2C market, but now in B2B as well. It is now a cornerstone of successful sales strategies. Jeff Fallis, Senior Director of Sales and Customer Success at GoFormz, explains: “Buyer...
by Kevin Holland | Apr 23, 2024 | Uncategorized
Intent data has emerged as a crucial tool in this buyer-led era; but, it may seem daunting, complex, and expensive. But in reality, you can start right now by keeping it simple and without having to invest tons of money on tools. Simplifying Intent data boils down to...
by Brent Keltner | Apr 18, 2024 | Uncategorized
Many marketing teams fail to measure the return on their investments in audience development and sales-ready lead generation. Then, they wonder why marketing often finds itself in a precarious budget position. This is Growth Blocker #5 that Eric Rudolf and I...
by Brent Keltner | Apr 16, 2024 | Uncategorized
“Know thy customer” has taken on a whole new meaning in a buyer-led era. Cold outreach is increasingly seen as outdated and intrusive. Instead, the focus has shifted towards understanding buyer intent and facilitating a guided buyer experience. Leveraging buyer intent...
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