by Brent Keltner | Jun 17, 2021 | Uncategorized
How do you get your marketing, sales, and customer success teams to prioritize the buyer journey over their own department-level goals? Sales, Marketing, and Customer Success each have their own personality and culture. Sales is stereotypically focused on earning...
by Brent Keltner | Jun 3, 2021 | Uncategorized
A good mutual success plan shifts the buyer-seller relationship from “closing a deal” as an isolated transaction to relationship building that connects each buyer-seller conversation around the opportunity to “continually expand value.” Broad goal exploration...
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