by Brent Keltner | Feb 22, 2022 | Uncategorized
Brent and Christina Yu of NovoEd discuss prospecting as a way of gathering market intelligence and getting smarter about your value prop. Every prospecting campaign is an opportunity to test your value messaging against different buyer personas. “Obviously a key goal...
by Brent Keltner | Feb 17, 2022 | Uncategorized
Great buyer discovery is really just a series of “small wins.” Brent was honored to be the first male guest on Lori Richardson’s Women in Sales Podcast. Listen to Lori and Brent and talk about the “give and take” of good buyer discovery. Rather than have the...
by Brent Keltner | Feb 15, 2022 | Uncategorized
“You build the most momentum in buyer conversations by engaging individual buyers with a message specific to them while also connecting all buyers to shared goals” That is how Sujay Darji, Regional Sales Manager for Anthology, a provider of enterprise higher education...
by Brent Keltner | Feb 10, 2022 | Uncategorized
Have you ever heard Venus Williams or Tom Brady or Derek Jeter complain about practicing? For top performers, a commitment to practice is a given. So when asked to train or practice, why do so many salespeople respond with something like: “We don’t need to practice,...
by Brent Keltner | Feb 10, 2022 | Uncategorized
“Nobody cares about your products except for you. They care about themselves” is how David Meerman Scott explains the key reason product pitching fails sales and marketing teams. In a recent conversation with David, I had the opportunity to explore why go-to-market...
by Brent Keltner | Feb 2, 2022 | Uncategorized
“Arguably the single most important input for your prospecting motion is understanding why your existing customers chose you in the first place.” We live in a noisy world and it is difficult to stand out, but capturing your customer’s voice can help you break through....
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