by Brent Keltner | Dec 21, 2023 | Uncategorized
“Video is the most effective content media available,” says Theo Hildyard, VP, Global Demand Generation Marketing at Brightcove. “Brightcove’s research shows 81% of buyers prefer video over written content. It has to be in every part of your buyer journey and sales...
by Kevin Holland | Dec 14, 2023 | Uncategorized
In this last installment of our “So, you’re a new sales leader” series, we will share more insights from our esteemed colleagues as well as a few of our own. We hope those of you that have moved into a leadership role for the first time have found this series...
by Brent Keltner | Dec 12, 2023 | Uncategorized
“We had a very strong set of client stories and testimonials. Winalytics helped us bring these stories alive in the sales process by building success story slides with talk tracks and then training the sales team on how to sell with stories,” explains Agnes...
by Brent Keltner | Nov 30, 2023 | Uncategorized
“There has been a sea change in how companies go-to-market,” observes Ren Chin, Chief Marketing Officer at GoFormz. “Just 8 or 9 years ago, many companies could be successful with an enterprise, outbound motion. But now, things aren’t quite so simple.” GoFormz,...
by Brent Keltner | Nov 28, 2023 | Uncategorized
Your website is your tool to capture buyer demand. But, too often buyers show up at your website only to be confused. The result? Higher bounce rates and lower content engagement. Think about it: Your website is only the second step of your demand generation...
by Brent Keltner | Nov 21, 2023 | Uncategorized
In our first installment of our “So, you’re a new sales leader” series, we shared 8 tips for getting a strong start. In this second installment, we’re sharing perspectives on 3 of those tips from some of our esteemed colleagues. Understand what works. First,...
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