by Brent Keltner | May 28, 2024 | Uncategorized
If your marketing team grapples with demonstrated impact on sales opportunities and Closed Won deals or your sales team gets ghosted after call one, consider self-solutioning content. “It’s our goal to speak to each individual on our buying committee in terms...
by Kevin Holland | May 23, 2024 | Uncategorized
Forget your pitch. The most successful sales teams personalize in every sales conversation. It’s not about what we’re selling—it’s about how we tailor our conversation to understand our buyer’s personal win and connect our products and...
by Brent Keltner | May 21, 2024 | Uncategorized
The buyer journey has fundamentally changed. And, many buyers feel overwhelmed. Today’s buyers have access to nearly unlimited information about you and your competitors from websites, peer and product review sites, social media, and email outreach. It is information...
by Brent Keltner | May 16, 2024 | Uncategorized
You don’t have a clear thought leader in your organization, but no big deal, right? Think again. It may be holding you back. The lack of a thought leadership strategy – this is growth blocker #6 that my colleague Eric Rudolf and I identified in our conversation on...
by Brent Keltner | May 14, 2024 | Uncategorized
Your brand isn’t just about your company’s identity anymore. It’s about your buyer’s journey. Marketers get excited about building brands – and for good reason. Your brand in many ways is your company’s heart and soul. But a powerful brand identity alone won’t...
by Brent Keltner | Apr 30, 2024 | Uncategorized
Gym owners, car dealers, retailers, and travel agents are constantly on call responding to their buyers. They want you to be just as agile. Embracing agile learning is now paramount to prospering in B2B2C sales. For ABC Fitness, like many businesses, the pandemic was...
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