by Kevin Holland | Mar 19, 2024 | Uncategorized
It’s not about you, it’s about your buyer. And, your BDR & SDR roles are the tip of the spear in figuring out why your buyer is talking to you. Rethinking the Role The future of the SDR and BDR roles is going to change, and change a lot. The traditional paradigms...
by Brent Keltner | Mar 14, 2024 | Uncategorized
Most companies cannot identify their ideal customers. It may sound crazy, but it’s true. There’s a pervasive lack of ideal customer profile (ICP) alignment, like: Not identifying your ideal customers, your ideal Champions, Buyers, and Influencers Not knowing which...
by Brent Keltner | Feb 28, 2024 | Uncategorized
All buying is personal. To effectively engage and convert buyers, it is crucial to personalize communication based on individual goals, roles, and peer segments. “However, you can only do buyer personalization if you have the right data and systems to understand...
by Brent Keltner | Feb 22, 2024 | Uncategorized
We’re all creatures of habit. But for marketers our comfort zone can be our downfall! Relying too much on one type of marketing campaign or channel can lull us into a sense of complacence. And, it will lead to stagnation. That’s Growth Blocker #3 that Eric Rudolf and...
by Brent Keltner | Feb 20, 2024 | Uncategorized
Staying ahead in any sector requires a commitment to personalized customer interactions. For The SEAM Group, a leader in safety, maintenance, reliability, and sustainability solutions, a commitment to buyer personalization was viewed as a way to create a competitive...
by Brent Keltner | Feb 19, 2024 | Uncategorized
We’ve all heard the mantra: “Content is king.” But let’s be real – not all content wears the crown equally. When it comes to your buyer’s journey, the real game-changer is content that personalizes value. Somewhere around 90% of companies are increasing their content...
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