by Brent Keltner | Jul 28, 2023 | Uncategorized
Content amplification. It’s a fancy way of saying let your buyer decide. It means put the same content in multiple places so your buyers can choose where and how they want to engage. The great majority of top of the funnel (TOFU) content used to be consumed through...
by Brent Keltner | Jul 20, 2023 | Uncategorized
It’s an old saw. Sales people get lots of training and coaching…and then they get promoted to sales manager and, suddenly, it stops. Why? We don’t assume sales people know everything they need to know the minute after they get hired. So, why do we assume that...
by Brent Keltner | Jul 11, 2023 | Uncategorized
Companies are investing ever greater amounts in personalizing the buyer and customer journey. Too many fail to recognize that personalization starts on your website. Gartner, McKinsey & Company, and Forrester have all done research showing companies proficient in...
by Brent Keltner | Jun 30, 2023 | Uncategorized
“Your customers are the source of all truth,” says Raul Ochoa, Founder at DoGoodWork. “Great company growth stories start with that simple principle.” Raul’s firm specializes in helping clients develop their demand generation and growth marketing strategies. He...
by Brent Keltner | Jun 24, 2023 | Uncategorized
We are failing in demand gen efforts. Personalization at scale offers a solution. For too many organizations, personalization means using generic, or AI generated, content in ham-handed and increasingly ineffective ways. The work around building and executing...
by Brent Keltner | Jun 20, 2023 | Uncategorized
The right sales meeting prep can dramatically increase your deal velocity. And, the good news? You can do it in about 15 minutes. That is why skill #4 in our Sales 3.0 Series is building your skills for a quick, targeted prep session before each sales call to make...
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