Buyers Need to See Themselves in Your Website

Buyers Need to See Themselves in Your Website

“Your website is really bad,” commented a key board member in a client’s recent board. Words that would make any revenue leader’s heart stop.  Your website is at the founding of the buyer personalization experience. It’s typically the first point of contact and...
You’re a New Sales Leader… Now What?

You’re a New Sales Leader… Now What?

Congratulations on stepping into a new leadership role!  Remember that great onboarding experience as a new rep? Yeah, that’s not happening for you as a new manager.  Remember all those playbooks, coaching, and super consumable learning journeys you got? Yeah, well,...
Personalizing Your Value Prop to K-12 Buyers

Personalizing Your Value Prop to K-12 Buyers

“With the help of Winalytics, we’ve personalized our district strategy and refined our Superintendent messaging with active A/B tests,” explains Kimberly Moore, CEO, Go Together. Across the country, K-12 schools have been grappling with ongoing funding challenges and...