by Brent Keltner | May 21, 2024 | Uncategorized
The buyer journey has fundamentally changed. And, many buyers feel overwhelmed. Today’s buyers have access to nearly unlimited information about you and your competitors from websites, peer and product review sites, social media, and email outreach. It is information...
by Brent Keltner | May 16, 2024 | Uncategorized
You don’t have a clear thought leader in your organization, but no big deal, right? Think again. It may be holding you back. The lack of a thought leadership strategy – this is growth blocker #6 that my colleague Eric Rudolf and I identified in our conversation on...
by Brent Keltner | May 14, 2024 | Uncategorized
Your brand isn’t just about your company’s identity anymore. It’s about your buyer’s journey. Marketers get excited about building brands – and for good reason. Your brand in many ways is your company’s heart and soul. But a powerful brand identity alone won’t...
by Brent Keltner | Apr 30, 2024 | Uncategorized
Gym owners, car dealers, retailers, and travel agents are constantly on call responding to their buyers. They want you to be just as agile. Embracing agile learning is now paramount to prospering in B2B2C sales. For ABC Fitness, like many businesses, the pandemic was...
by Brent Keltner | Apr 25, 2024 | Uncategorized
Buyers and customers expect if not demand a personalized experience – not just in the B2C market, but now in B2B as well. It is now a cornerstone of successful sales strategies. Jeff Fallis, Senior Director of Sales and Customer Success at GoFormz, explains: “Buyer...
by Kevin Holland | Apr 23, 2024 | Uncategorized
Intent data has emerged as a crucial tool in this buyer-led era; but, it may seem daunting, complex, and expensive. But in reality, you can start right now by keeping it simple and without having to invest tons of money on tools. Simplifying Intent data boils down to...
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