by Kevin Holland | Oct 10, 2024 | Uncategorized
In the past, event-driven, one-off training events have been ‘the thing’. These events can be valuable in building culture, developing relationships, and aligning goals. But the truth is, the impact of this kind of training on performance has been proven to be...
by Brent Keltner | Oct 8, 2024 | Uncategorized
If you’re not seeing a return on marketing investments, it might be time to better align your sales and marketing teams. The evolving buyer journey and technology have blurred the lines between sales and marketing, and failure to adjust is often why marketing...
by Brent Keltner | Sep 26, 2024 | Uncategorized
Rapid growth is good, but only if you can also build your revenue team rapidly. Otherwise, you can blow a lot of capital. “Companies that rapidly scale before having repeatable marketing and sales processes often hit a wall,” says Theresa Smith, CRO at Level Data....
by Brent Keltner | Sep 24, 2024 | Uncategorized
Parent Square’s Personalization Practices: Personalized Content Streams Across the Buyer Journey Seventy percent of the buyer journey is now digital and content-driven. Buyers may consume 5 to 6 content assets before any sales conversation. When they do engage in...
by Brent Keltner | Sep 19, 2024 | Uncategorized
We’re in a buyer-driven era where cold outreach is becoming obsolete. Today, modern marketing and sales are all about helping buyers reveal their own needs. It’s no longer about pushing products but creating personalized value and guiding buyers through their journey....
by Brent Keltner | Sep 17, 2024 | Uncategorized
In times of economic downturn, it’s common for company leaders to consider slashing marketing budgets as a quick way to save money. However, research from McKinsey and other industry experts shows that maintaining or even increasing marketing investments in...
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