by Brent Keltner | Jan 11, 2024 | Uncategorized
There’s a content tsunami out there. 91% of companies are producing more content, but only 30% have a defined buyer journey that motivates this content. The result is that a ridiculous amount of content is being produced that does not engage, but instead overwhelms...
by Brent Keltner | Jan 9, 2024 | Uncategorized
“Sure we could have done it ourselves, but it would have taken us two years. And, that would have resulted in a lot of lost revenue. You guys got it done in six months.” That’s how Russ Jackson, Vice President of Growth Sales at NECI, explained the decision to...
by Brent Keltner | Dec 21, 2023 | Uncategorized
“Video is the most effective content media available,” says Theo Hildyard, VP, Global Demand Generation Marketing at Brightcove. “Brightcove’s research shows 81% of buyers prefer video over written content. It has to be in every part of your buyer journey and sales...
by Kevin Holland | Dec 14, 2023 | Uncategorized
In this last installment of our “So, you’re a new sales leader” series, we will share more insights from our esteemed colleagues as well as a few of our own. We hope those of you that have moved into a leadership role for the first time have found this series...
by Brent Keltner | Dec 12, 2023 | Uncategorized
“We had a very strong set of client stories and testimonials. Winalytics helped us bring these stories alive in the sales process by building success story slides with talk tracks and then training the sales team on how to sell with stories,” explains Agnes...
by Brent Keltner | Nov 30, 2023 | Uncategorized
“There has been a sea change in how companies go-to-market,” observes Ren Chin, Chief Marketing Officer at GoFormz. “Just 8 or 9 years ago, many companies could be successful with an enterprise, outbound motion. But now, things aren’t quite so simple.” GoFormz,...
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