Gym owners, car dealers, retailers, and travel agents are constantly on call responding to their buyers. They want you to be just as agile.

Embracing agile learning is now paramount to prospering in B2B2C sales. 

For ABC Fitness, like many businesses, the pandemic was a do-or-die moment. Unlike other businesses, ABC used the crisis as a moment of opportunity to get better and stronger.

As highlighted by Aaron Verasammy, VP of Sales North America at ABC Fitness, navigating through crises such as the pandemic requires a fundamental shift in strategy and approach. 

Faced with the abrupt shutdown of a significant portion of their client base, ABC Fitness was compelled to reassess its sales strategies. The pandemic served as a catalyst for reimagining the entire sales process, from customer profiling to pipeline management.

Central to their success was a relentless focus on continuous learning and improvement. By fostering a culture of growth mindset, ABC Fitness equipped its sales teams with the skills and knowledge necessary to adapt to changing market dynamics.

This agile learning approach resonates with broader trends in the B2B2C software space. Simplicity and clarity are paramount for buyers navigating complex purchasing decisions. Tailoring sales strategies to align with buyer preferences, focusing on turn-key solutions, and emphasizing clear value propositions are essential elements of success.

The B2B2C sector is undergoing a seismic shift towards omnichannel experiences and personalized commerce. Retailers, gym owners, travel agents, and care dealers are increasingly investing in technologies and strategies that enhance customer engagement and streamline operations. 

Sales teams that prioritize continuous improvement, adaptability, and customer-centricity are best suited to emerge stronger and more resilient in this type of market.

Our segment-specific eBook on B2B2C Buying Momentum in the Retail Industry outlines strategies and adjustments companies selling to B2C/retail buyers are making to adapt to changing consumer expectations. 

Gain insights to reach retail industry buyers, including:

  • Pockets of buying momentum
  • Trends and key takeaways
  • Four key areas of concern
  • Retail industry persona map
  • Discovery themes
  • And more!

Enjoy and please share your feedback!

Download the ebook!