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Revenue Optimization: Anchoring on Value Drives Velocity in Every Phase of the Buyer Journey for HMI

Revenue Optimization: Anchoring on Value Drives Velocity in Every Phase of the Buyer Journey for HMI

by Emily Trask | Apr 5, 2024

Revenue Optimization: Anchoring on Value Drives Velocity in Every Phase of the Buyer Journey for HMI “Deals are won and lost in the margins. Winalytics helped us get to that next level of buyer personalization in each deal. In practical terms, that meant higher...
Revolutionizing Revenue: How BESLER’s Strategic Sales Transformation Led to its Best Sales Year in a Decade

Revolutionizing Revenue: How BESLER’s Strategic Sales Transformation Led to its Best Sales Year in a Decade

by Brent Keltner | Oct 19, 2023

Revolutionizing Revenue: How BESLER’s Strategic Sales Transformation Led to its Best Sales Year in a Decade “Once you have the foundation of a shared sales playbook, now your work on deal strategy gets a lot more pinpointed. Each deal is a little bit...
Elevating Land and Expand: How Burning Glass’s Successful “Land and Expand” Strategy Led to Remarkable Sales Growth

Elevating Land and Expand: How Burning Glass’s Successful “Land and Expand” Strategy Led to Remarkable Sales Growth

by Alice Fackre | Apr 28, 2022

Elevating Land and Expand: How Burning Glass’s Successful “Land and Expand” Strategy Led to Remarkable Sales Growth “You can’t eat a whole elephant in one bite.  Start with what needs to be solved right now without losing sight of expansion opportunities. ...

Recent Posts

  • Scaling Personalization: How Tenable Aligns Content, Tools, and Teams to Deliver Buyer Relevance Part 2
  • Using Micro-Discovery to Align Your Buying Committee
  • How Stricter Cookie Laws Are Shaping B2B Intent Signal Measurement
  • A Consistent Brand Promise That Delivers Measurable Impact
  • Scaling Buyer Relevance: How Tenable Aligns Content, Tools, and Teams to Deliver  Personalization

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