by Brent Keltner | Nov 22, 2022 | Uncategorized
“The best marketing strategy is helping people,” says Daniel Cmejla, VP of Community and Brand at Chili Piper. “Since we are all wired for connection, one of the easiest ways to help is to support authentic community development.” Daniel defines an authentic community...
by Brent Keltner | Nov 17, 2022 | Uncategorized
Last week, I was in a closing call with a new enterprise client. At one point, the Director of North American Sales, who was part of the buying group, broke into this huge smile. “I love that you just did a ‘trial’ close,” he said. “It was awesome the way you stepped...
by Brent Keltner | Nov 15, 2022 | Uncategorized
If we build it, they will come… This is the PLG (product-led growth) story. Here’s a little secret: the PLG model is more human-led growth (HLG) than product-led growth. PLG works when product, success, and marketing teams work together, effectively with an agile...
by Brent Keltner | Nov 10, 2022 | Uncategorized
“Sooner or later, everything old is new again” was the saying running through my mind as I interviewed Lindsay Tjepkema, CEO at Casted, about amplified marketing. “An amplified marketing strategy starts with having great conversations,” says Lindsay. “The more human...
by Brent Keltner | Nov 8, 2022 | Uncategorized
Relationship-first leaders set their teams up to underperform. Sounds callous, but it’s true. Strong leadership begins with setting clear, actionable goals and then leveraging relationships to enable each team member to achieve their top potential. I am thinking about...
by Brent Keltner | Oct 27, 2022 | Uncategorized
If your experience is like mine, “breaking through the noise” to reach buyers is getting harder and harder. We are seeing companies produce great content and still feel like they are struggling to capture mindshare. It is for this reason that I was thrilled to learn...
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