by Brent Keltner | Feb 8, 2024 | Uncategorized
Stories sell! If you do not have customer stories personalized to your main buyer segments, it will block your growth. This is growth blocker #2 that my colleague Eric Rudolf and I identified in our conversation on the 10 most common blockers preventing tech...
by Brent Keltner | Feb 6, 2024 | Uncategorized
There is a “content tsunami” out there. Don’t be part of it. Personalize content to buyer value. Somewhere between 60% to 90% of marketing-generated content never gets used by sales or customer success teams. There’s a surplus of content, but most of it is not aligned...
by Brent Keltner | Jan 30, 2024 | Uncategorized
Getting to $1M in revenue is a major milestone. Less than 1 in 20 companies (just 5%) ever achieve the product market fit and market presence to reach this revenue threshold. But scaling from $1M is even more challenging, with less than 1 in 200 companies (.5%) ever...
by Brent Keltner | Jan 24, 2024 | Uncategorized
Getting to $1M in revenue is a major milestone. Less than 1 in 20 companies (just 5%) ever achieve the product market fit and market presence to reach this revenue threshold. But scaling from $1M is even more challenging, with less than 1 in 200 companies (.5%) ever...
by Kevin Holland | Jan 23, 2024 | Uncategorized
Stop the insanity. It is time to rethink lead generation. We have all read the headlines: 80% of B2B Sales Interactions Between Suppliers and Buyers Will Occur in Digital Channels by 2025 B2B buyers are nearly 70% through their buyer journey before ever contacting...
by Brent Keltner | Jan 18, 2024 | Uncategorized
“Everyone is evolving and consistently getting better thanks to the playbooks developed with Winalytics,” explains Karen Hundley, VP of Legal Partnerships at CeriFi, a prominent player in the professional CE industry. In the pursuit of their FY 2023 sales goals,...
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