by Yan Gonzalez | Dec 19, 2024 | Uncategorized
What a year of go-to-market disruption and transformation we have seen in 2024 As the year winds down, we have been reflecting on the experiences of 2024 and the lessons we have learned. The environment for both SaaS and Services businesses has shifted in significant...
by Brent Keltner | Dec 17, 2024 | Uncategorized
Sales coaching is essential to developing high-performing sales teams, but frontline sales managers often struggle to find the time for coaching. Theresa Smith, CRO at Level Data, perspective is that “front-line managers need to own the coaching plan, but peer...
by Brent Keltner | Dec 12, 2024 | Uncategorized
Marketing to sales alignment on outbound conversion activities is an often missing step in capturing those buyers who have already demonstrated interest. If you are like most marketing teams, you have hundreds to thousands of leads that have come to your website or...
by Brent Keltner | Dec 10, 2024 | Uncategorized
A guided content experience for buyers creates more quality leads that convert at a higher rate. That’s the perspective of Ray Goforth, SVP of Marketing at Verana Health. She explains, “Don’t just create content to have content on your site. If nobody comes,...
by Brent Keltner | Dec 3, 2024 | Uncategorized
Sales performance gains come from a commitment to continuous measurement and improvement at three levels — the market level, the team level, and the individual level. This is the approach of Adam Ellingson, Chief Sales Officer at CeriFi. Adam has led the...
by Kevin Holland | Nov 21, 2024 | Uncategorized
Almost all performance gains come from individualized skills development plans. Don’t believe me? Have you ever tried to follow a random workout plan on YouTube? Or tried to fix your golf swing by following the advice someone else got? I have… How’s that...
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