Winalytics

NewsletterFree Book Chapter

  • Personalization Plays
    • Value Plays
    • Prospecting Plays
    • Sales and Deal Velocity Plays
    • Closing and Expansion Plays
    • Renewal and Success Plays
    • Coaching Plays
  • Markets
    • K-12
    • Retail Industry
    • Higher Education
    • Human Resources
    • Corporate Learning
    • Business Operations
    • Industrial Automation
  • Services
    • Positioning Personalization
    • Content Personalization
    • Demand Gen Personalization
    • Sales Personalization
    • Account-Based Expansions
  • Resources
    • eBooks
    • Insights
    • Success Stories
    • Podcasts
    • In the Press
  • Company
    • Meet the Team
    • Careers
    • Contact Us
  • Our Book
Using Micro-Discovery to Align Your Buying Committee

Using Micro-Discovery to Align Your Buying Committee

by Brent Keltner | Jun 26, 2025 | Uncategorized

Sales teams often think of discovery as a single event, but good selling involves ongoing micro-discovery across the stakeholder group. That’s the approach of Aaron Verasammy, Chief Sales Officer at Meevo. After seven and a half years as Global VP of Sales at ABC...
How Stricter Cookie Laws Are Shaping B2B Intent Signal Measurement

How Stricter Cookie Laws Are Shaping B2B Intent Signal Measurement

by Rebecca Schuette | Jun 24, 2025 | Uncategorized

Stricter privacy regulations from the likes of GDPR, CCPA, and others are creating new challenges for B2B marketers in measuring and tracking buyer intent.  It’s one thing to rely on cookies to monitor user behavior across the web, but as restrictions mount,...
A Consistent Brand Promise That Delivers Measurable Impact

A Consistent Brand Promise That Delivers Measurable Impact

by Yan Gonzalez | Jun 19, 2025 | Uncategorized

Every organization wants to motivate its people and partners, but translating that intent into measurable impact requires more than good intentions; it requires a consistent, outcomes-driven approach like the one from Achievement Awards Group. Achievement Awards Group...
Scaling Buyer Relevance: How Tenable Aligns Content, Tools, and Teams to Deliver  Personalization

Scaling Buyer Relevance: How Tenable Aligns Content, Tools, and Teams to Deliver  Personalization

by Brent Keltner | Jun 17, 2025 | Uncategorized

Content marketing today requires more than visibility — it demands relevance. Buyers expect personalized experiences that speak to their unique roles, challenges, and industries. We spoke with Meg O’Leary, CMO at Tenable, a leader in cybersecurity specializing in...
From Feature Dumps to Competitive Value: Rethinking Battlecards for Account Expansion 

From Feature Dumps to Competitive Value: Rethinking Battlecards for Account Expansion 

by Brent Keltner | Jun 12, 2025 | Uncategorized

Shift your battlecards from highlighting competitive features to competitive value, and you’ll start growing revenue from existing accounts much faster. Here’s the problem with traditional battlecards: they push your team into feature-pitching mode. When that happens,...
From Brand Engagement to Buyer: Creating One Journey Across Teams

From Brand Engagement to Buyer: Creating One Journey Across Teams

by Brent Keltner | Jun 10, 2025 | Uncategorized

Branding isn’t just about logos or websites — it’s about aligning every team that touches the customer journey around one unified value story. This is the approach of Alex Rumble, Chief Marketing Officer at HTEC. Alex leads with the view that Marketing, Sales, and...
« Older Entries

Recent Posts

  • Using Micro-Discovery to Align Your Buying Committee
  • How Stricter Cookie Laws Are Shaping B2B Intent Signal Measurement
  • A Consistent Brand Promise That Delivers Measurable Impact
  • Scaling Buyer Relevance: How Tenable Aligns Content, Tools, and Teams to Deliver  Personalization
  • From Feature Dumps to Competitive Value: Rethinking Battlecards for Account Expansion 

Recent Comments

    Archives

    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • December 2019

    Categories

    • Uncategorized

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Main Office
    101 Arch St, 8th Floor
    Boston, MA 02110
    (978) 500-0934

    Privacy Policy
    Terms of Use

    The Plays

    • Value Plays
    • Prospecting Plays
    • Sales and Deal Velocity Plays
    • Closing and Expansion Plays
    • Renewal and Success Plays
    • Coaching Plays

    Markets

    • K-12
    • Retail Industry
    • Higher Education
    • Human Resources
    • Corporate Learning
    • Business Operations
    • Industrial Automation

    Services

    • Demand Gen
    • Content Strategy
    • Value-Based Selling
    • Deal Velocity
    • Value-Based Renewals
    • Value-Based Expansion
    • Manager Enablement

    Social Media