by Yan Gonzalez | Aug 26, 2025 | Uncategorized
Brand investments are only as strong as the content that supports them. It’s your content marketing that truly brings your brand to life for your buyers and customers. Building a good brand is hard work. It means surveying your competitive landscape, listening to your...
by Yan Gonzalez | Aug 21, 2025 | Uncategorized
When professional learning platforms truly stand apart, it’s not by promises alone, but by weaving measurable proof throughout their messaging and content format. BetterLesson excels in both. BetterLesson is a leading provider of data-driven, high-impact,...
by Yan Gonzalez | Aug 19, 2025 | Uncategorized
Thought leadership isn’t a single moment. It’s a series of moments — snackable ones — that bring buyers deeper into your value story over time. That’s how Vince Chiofolo, SVP of Revenue Operations at Dash Solutions, describes his approach. Dash Solutions provides its...
by Yan Gonzalez | Aug 14, 2025 | Uncategorized
I spent 15 years leading marketing teams at startups and scaleups—agile, scrappy teams that got big results with small resources. Now, consulting for midmarket companies, I see a new set of challenges. These teams often have more resources—but also: Competing...
by Yan Gonzalez | Aug 12, 2025 | Uncategorized
Sales growth doesn’t just happen. It happens when your messaging reflects the challenges and terminology of your ideal buyers. This is the way Agnes O’Connell, VP of Demand Generation at 360insights, thinks about driving growth. 360insights is a partner engagement and...
by Brent Keltner | Aug 7, 2025 | Uncategorized
Battlecards are best known for competitive positioning—feature-by-feature comparisons that often stay at the product level. But Mark Guthrie, a seasoned sales leader, challenges that traditional use. “Forget competitive battlecards,” Mark says. “They lead you to...
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