by Brent Keltner | Jan 27, 2026 | Uncategorized
All account-based expansion starts with a commitment to multi-threading. While this may seem obvious, implementing it effectively can be challenging. “Too often account managers get overly focused on a single buyer,” says John Hope, CRO at Academic Analytics,...
by Yan Gonzalez | Jan 20, 2026 | Uncategorized
Website personalization doesn’t win because it swaps a headline. It wins when it helps a visitor self-navigate, self-validate, and self-progress, with a clear path from “this is my situation” to “I see the solution and proof.” BambooHR is a strong example of...
by Brent Keltner | Jan 15, 2026 | Uncategorized
Enablement is often thought of as a sales activity. However, the shift to a modern, content-led buyer journey means marketing needs to lead a lot more enablement. Why? The new buyer journey is 70% to 80% digital and content-driven. Buyers are engaging in problem...
by Rebecca Schuette | Jan 13, 2026 | Uncategorized
Customer stories aren’t “nice to have” in B2B marketing — they’re the fastest path to trust. Because no matter how strong your positioning is, a real buyer wants to know:“Has this worked for someone like me?” The problem is… most teams treat customer stories like a...
by Brent Keltner | Dec 23, 2025 | Uncategorized
In a world of AI Overviews, ChatGPT, and zero-click search, a lot of B2B marketing teams assume SEO is losing its power. Tom Shapiro, CEO of Stratabeat, argues the opposite. Google SEO is still highly effective and should still account for the majority of the...
by Brent Keltner | Dec 18, 2025 | Uncategorized
HR leaders today want more than point solutions. They’re looking for partners who can deliver faster hiring, stronger retention, better experiences, and do it all while managing cost pressures. That’s why we’re getting ready to release our latest eBook: Having It All...
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