by Brent Keltner | Dec 18, 2025 | Uncategorized
HR leaders today want more than point solutions. They’re looking for partners who can deliver faster hiring, stronger retention, better experiences, and do it all while managing cost pressures. That’s why we’re getting ready to release our latest eBook: Having It All...
by Brent Keltner | Dec 16, 2025 | Uncategorized
AI is everywhere in revenue conversations right now. Leaders feel pressure to “do something with AI,” compare models, and chase the next big release. Dan Geller, Chief AI Officer and Co-Founder of SherpasDurden, sees a different issue. “Revenue teams...
by Brent Keltner | Dec 10, 2025 | Uncategorized
A few examples you probably recognize: There’s no shortage of intent data in modern go-to-market teams. In fact, the problem is the opposite: everyone has more signals than they can possibly interpret. A burst of website traffic from one company on high-intent pages....
by Brent Keltner | Dec 2, 2025 | Uncategorized
In today’s crowded benefits landscape, every buyer wants to see you understand them from the moment they enter your website.That’s the way Ray Goforth, SVP of Marketing at Take Command, sees it. “Generic messaging in our digital presence will turn...
by Brent Keltner | Nov 25, 2025 | Uncategorized
By Kristen Moore, CMO & Brentt Brown, VP of Innovation and Partnerships, Mursion In a talent landscape where people’s ability to collaborate and influence drives business results, marketing needs to orchestrate layered messaging across the buying committee. That...
by Brent Keltner | Nov 11, 2025 | Uncategorized
Many organizations assume that once a buyer engages, they will naturally move from awareness to purchase.As Jenn Denfield, Director of Marketing, and Sujay Darji, Director of Sales at Emergenetics International, explain, that rarely happens on its own. “Maybe...
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