by Brent Keltner | Jul 8, 2025 | Uncategorized
In our first conversation with Meg O’Leary, CMO at Tenable, we explored how her team builds structured content journeys that personalize messaging by persona, industry, and buying stage. That foundational framework allows Tenable to meet buyers where they are — with...
by Brent Keltner | Jun 26, 2025 | Uncategorized
Sales teams often think of discovery as a single event, but good selling involves ongoing micro-discovery across the stakeholder group. That’s the approach of Aaron Verasammy, Chief Sales Officer at Meevo. After seven and a half years as Global VP of Sales at ABC...
by Rebecca Schuette | Jun 24, 2025 | Uncategorized
Stricter privacy regulations from the likes of GDPR, CCPA, and others are creating new challenges for B2B marketers in measuring and tracking buyer intent. It’s one thing to rely on cookies to monitor user behavior across the web, but as restrictions mount,...
by Yan Gonzalez | Jun 19, 2025 | Uncategorized
Every organization wants to motivate its people and partners, but translating that intent into measurable impact requires more than good intentions; it requires a consistent, outcomes-driven approach like the one from Achievement Awards Group. Achievement Awards Group...
by Brent Keltner | Jun 17, 2025 | Uncategorized
Content marketing today requires more than visibility — it demands relevance. Buyers expect personalized experiences that speak to their unique roles, challenges, and industries. We spoke with Meg O’Leary, CMO at Tenable, a leader in cybersecurity specializing in...
by Brent Keltner | Jun 12, 2025 | Uncategorized
Shift your battlecards from highlighting competitive features to competitive value, and you’ll start growing revenue from existing accounts much faster. Here’s the problem with traditional battlecards: they push your team into feature-pitching mode. When that happens,...
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