by Yan Gonzalez | Jan 15, 2026 | Uncategorized
Enablement is often thought of as a sales activity. However, the shift to a modern, content-led buyer journey means marketing needs to lead a lot more enablement. Why? The new buyer journey is 70% to 80% digital and content-driven. Buyers are engaging in problem...
by Rebecca Schuette | Jan 13, 2026 | Uncategorized
Customer stories aren’t “nice to have” in B2B marketing — they’re the fastest path to trust. Because no matter how strong your positioning is, a real buyer wants to know:“Has this worked for someone like me?” The problem is… most teams treat customer stories like a...
by Brent Keltner | Dec 23, 2025 | Uncategorized
In a world of AI Overviews, ChatGPT, and zero-click search, a lot of B2B marketing teams assume SEO is losing its power. Tom Shapiro, CEO of Stratabeat, argues the opposite. Google SEO is still highly effective and should still account for the majority of the...
by Brent Keltner | Dec 18, 2025 | Uncategorized
HR leaders today want more than point solutions. They’re looking for partners who can deliver faster hiring, stronger retention, better experiences, and do it all while managing cost pressures. That’s why we’re getting ready to release our latest eBook: Having It All...
by Brent Keltner | Dec 16, 2025 | Uncategorized
AI is everywhere in revenue conversations right now. Leaders feel pressure to “do something with AI,” compare models, and chase the next big release. Dan Geller, Chief AI Officer and Co-Founder of SherpasDurden, sees a different issue. “Revenue teams...
by Rebecca Schuette | Dec 10, 2025 | Uncategorized
There’s no shortage of intent data in modern go-to-market teams. In fact, the problem is the opposite: everyone has more signals than they can possibly interpret. A few examples you probably recognize: A burst of website traffic from one company on high-intent pages....
Recent Comments