by Yan Gonzalez | Mar 28, 2025 | Uncategorized
With the buyer journey now 70% digital, B2B companies need to offer self-directed discovery to speed decision-making. Modern B2B buyers prefer to explore solutions on their own terms. They want content that speaks directly to their goals — and tools that help...
by Brent Keltner | Mar 25, 2025 | Uncategorized
Customer stories are your most important kind of content, but many marketing teams struggle to produce enough high-quality customer stories. As Jamie Gier, CMO at Dexcare, explains, “If you want to consistently capture your customer stories, you have to make it a key...
by Brent Keltner | Mar 20, 2025 | Uncategorized
All account-based expansion starts with a commitment to multi-threading. While this may seem obvious, implementing it effectively can be challenging. “Too often account managers get overly focused on a single buyer,” says John Hope, CRO at Academic Analytics,...
by Rebecca Schuette | Mar 18, 2025 | Uncategorized
Brand marketing often gets a bad rap. It’s seen as the “soft stuff”—important, sure, but hard to measure. Meanwhile, revenue teams are laser-focused on pipeline, conversions, and deals closed. But here’s the truth: If your brand isn’t moving your company forward, it’s...
by Kevin Holland | Mar 13, 2025 | Uncategorized
In an AI-first world, the role of the sales professional is simple: value-add conversations. Buyers have unmitigated access to information, insights, and industry trends. That means sales professionals have never been more scrutinized. You’re either adding value...
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