by Brent Keltner | Jun 27, 2024 | Uncategorized
Today’s B2B buyers are better informed than ever. They are typically 70% of the way through a digital and content-driven journey before they even engage your sales team. Bobby Gaudreau, VP of Sales & Marketing at Activator Dealer Solutions, understood this and...
by Brent Keltner | Jun 24, 2024 | Uncategorized
Standing out is simpler than you think. By creating a website that allows buyers to see themselves in your offerings and empowers them to find solutions independently, you can significantly boost your growth. In the first in our new series on Personalization...
by Kevin Holland | Jun 21, 2024 | Uncategorized
Too many of us suck at discovery. That’s my conclusion from a couple decades of observing and participating in sales conversations. We often see reps asking high-level questions about goals and priorities. Questions like: “What are your main objectives for this year?”...
by Brent Keltner | Jun 13, 2024 | Uncategorized
Channel marketing teams can build partnerships that can significantly boost revenue. But only if given proper backing from the companies. This is Growth Blocker #7 that Eric Rudolf and I identified in our conversation on the 10 most common blockers preventing tech...
by Brent Keltner | Jun 11, 2024 | Uncategorized
Standing out is simpler than you think. Shift from a focus “what we offer” to “what’s in it for your buyers.” And, it starts on your website. B2B buyers are bombarded with information from all corners of the internet, making it challenging for them to find solutions...
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