by Brent Keltner | Nov 29, 2022 | Uncategorized
I am a 2nd degree black belt. I got there by always checking my ego at the dojo door. I started karate at 47 to have an activity I could do with my then 7-year-old son and 5-year-old daughter. At the beginning, I was bad, really bad – the bottom quarter of any...
by Brent Keltner | Nov 22, 2022 | Uncategorized
“The best marketing strategy is helping people,” says Daniel Cmejla, VP of Community and Brand at Chili Piper. “Since we are all wired for connection, one of the easiest ways to help is to support authentic community development.” Daniel defines an authentic community...
by Brent Keltner | Nov 17, 2022 | Uncategorized
Last week, I was in a closing call with a new enterprise client. At one point, the Director of North American Sales, who was part of the buying group, broke into this huge smile. “I love that you just did a ‘trial’ close,” he said. “It was awesome the way you stepped...
by Brent Keltner | Nov 15, 2022 | Uncategorized
If we build it, they will come… This is the PLG (product-led growth) story. Here’s a little secret: the PLG model is more human-led growth (HLG) than product-led growth. PLG works when product, success, and marketing teams work together, effectively with an agile...
by Brent Keltner | Nov 10, 2022 | Uncategorized
“Sooner or later, everything old is new again” was the saying running through my mind as I interviewed Lindsay Tjepkema, CEO at Casted, about amplified marketing. “An amplified marketing strategy starts with having great conversations,” says Lindsay. “The more human...
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