by Brent Keltner | Jun 9, 2022 | Uncategorized
In a recent conversation on The Bacon Podcast, Brian Basilico and Brent discuss how the lack of ideal buyer alignment is the quickest way to kill funnel velocity. Misalignment quickly results in buyer apathy during the sales process. Funnel velocity begins with...
by Brent Keltner | Jun 7, 2022 | Uncategorized
Stories sell, so why don’t sales and marketing teams use stories more frequently? Stories sell because unlike other forms of content — blogs, white papers, sell sheets, capability talk tracks — they create a subtle shift from “me and you” to “we.” ...
by Brent Keltner | Jun 1, 2022 | Uncategorized
I knew writing my first book would be hard…but marketing a first book is even harder! For that reason, I was very pleased to get 50 reviews for The Revenue Acceleration Playbook 50 days after the early April launch. Thanks to those who took the time to share this...
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