by Brent Keltner | Feb 10, 2022 | Uncategorized
“Nobody cares about your products except for you. They care about themselves” is how David Meerman Scott explains the key reason product pitching fails sales and marketing teams. In a recent conversation with David, I had the opportunity to explore why go-to-market...
by Brent Keltner | Feb 2, 2022 | Uncategorized
“Arguably the single most important input for your prospecting motion is understanding why your existing customers chose you in the first place.” We live in a noisy world and it is difficult to stand out, but capturing your customer’s voice can help you break through....
by Brent Keltner | Feb 1, 2022 | Uncategorized
“The follow up email doesn’t lie. You either learned these things in the meeting or not.” Listen to Bobby Coy of Activator Dealer Solutions explain why he finds follow-up emails such a powerful tool to review and coach on discovery calls. The best discovery meetings...
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