by Brent Keltner | Feb 25, 2021 | Uncategorized
CEOs and revenue leaders often ask me “What is the most important thing I can do to drive sales revenue more consistently?” My response is always the same: train your sales team to start and end every sales conversation on buyer goals and payoffs. If you stop...
by Brent Keltner | Feb 4, 2021 | Uncategorized
The most important part of any sales meeting is the last ten minutes. Many sales meetings overload on product discussions or demos and then end abruptly with “Good meeting, thanks for your time, I will email you next week to follow-up.” The best sales meetings, in...
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