by Brent Keltner | Sep 29, 2020 | Uncategorized
In the current noisy, competitive market environment with very busy buyers, sales teams need to shift from a focus on individual sales transactions to a focus on continuously deepening and expanding value across a series of connected conversations. The best tool to...
by Brent Keltner | Sep 15, 2020 | Uncategorized
Content marketing, in all its many forms, plays a critical role these days in supporting purchasing decisions. However, despite increasing volumes of content being produced for use in sales, marketing and customer success, the great majority of content is missing the...
by Brent Keltner | Sep 1, 2020 | Uncategorized
CEOs and revenue leaders often ask me “What is the most important thing I can do to drive sales revenue more consistently?” My response is always the same: “Train your sales team to start and end every sales conversation on buyer goals and payoffs.” If you anchor...
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