by Brent Keltner | Sep 19, 2024 | Uncategorized
We’re in a buyer-driven era where cold outreach is becoming obsolete. Today, modern marketing and sales are all about helping buyers reveal their own needs. It’s no longer about pushing products but creating personalized value and guiding buyers through their journey....
by Brent Keltner | Sep 17, 2024 | Uncategorized
In times of economic downturn, it’s common for company leaders to consider slashing marketing budgets as a quick way to save money. However, research from McKinsey and other industry experts shows that maintaining or even increasing marketing investments in...
by Kevin Holland | Sep 12, 2024 | Uncategorized
Question #1: Ever wonder where the term muscle memory comes from? Here’s how Gemini summarizes the neuroscience that underpins the phrase: “Myelin sheaths insulate neural pathways, making signal transmission faster and more efficient. Repeated practice thickens these...
by Brent Keltner | Sep 10, 2024 | Uncategorized
In sales, like in any sport, success comes with practice. Think about professional athletes. They have playbooks, they train every day, and they continuously refine their skills. Your sales team may have a playbook, but are you practicing it? If not, you’re missing...
by Brent Keltner | Aug 29, 2024 | Uncategorized
Data does not always create business value. It may just create noise. Knowing the difference is critical for companies with data, machine learning, and artificial intelligence offerings. “Within our customer accounts, there are multiple buyer sets,” says Ray Goforth,...
by Brent Keltner | Aug 23, 2024 | Uncategorized
Buyer personalization is not an oxymoron. Sure, it is impossible to personalize marketing for each individual buyer. But true scalability in personalization isn’t about focusing on every single buyer. It is about honing distinct personalization categories within your...
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