by Brent Keltner | Apr 22, 2025 | Uncategorized
Buyers couldn’t care less about your product. That is, unless you can quickly and clearly explain how it helps them achieve something meaningful. That’s the philosophy of Sophie Cheng, SVP of Product Marketing at Sinch. When Sophie joined the company, she...
by Yan Gonzalez | Apr 17, 2025 | Uncategorized
Imagine if your website could predict your prospects’ next step, transforming every visit into a personalized journey from start to finish. 6sense harnesses the power of intent signals to deliver personalized, real-time website experiences that truly...
by Rebecca Schuette | Apr 15, 2025 | Uncategorized
It’s one thing to have a great product. But it’s another thing entirely to have your full team living and breathing your brand. When every person in your company becomes an evangelist for your brand, you unlock a powerful force that drives authentic connections and...
by Brent Keltner | Apr 11, 2025 | Uncategorized
Companies that invest in multi-threaded customer relationships grow faster, but multi-threading occurs at several levels. Multi-threading leads to consistently higher renewal rates, stronger profitability, and more defensible revenue streams. It’s not just a...
by Brent Keltner | Apr 8, 2025 | Uncategorized
It’s easy to fall in love with the aesthetics of a brand — bold colors, clever messaging, and a shiny new website. But for Lauryn Warnick, Founder & CEO at Villain Branding, the real work is to bring a brand to life across every customer touchpoint and see...
by Yan Gonzalez | Mar 28, 2025 | Uncategorized
With the buyer journey now 70% digital, B2B companies need to offer self-directed discovery to speed decision-making. Modern B2B buyers prefer to explore solutions on their own terms. They want content that speaks directly to their goals — and tools that help...
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