by Yan Gonzalez | Oct 23, 2025 | Uncategorized
Turnover and disengagement might feel like HR problems, but they come with a real financial cost. But most leaders don’t know how much these problems are really costing them. That’s why C.A. Short Company does something different. Instead of opening with product...
by Rebecca Schuette | Oct 16, 2025 | Uncategorized
If your marketing team is still measured only by leads and not by revenue, you’re leaving growth on the table. For too long, marketing success has been defined by the number of leads generated. Midmarket organizations often rely on this metric because it’s easy to...
by Brent Keltner | Oct 14, 2025 | Uncategorized
The MQL to SQL funnel is broken for most teams. Buyer intent is the only way to fix it. The buyer journey has fundamentally changed. It is now 80% digital and content-driven. This means the traditional MQL to SQL funnel has to be completely redefined around intent...
by Brent Keltner | Sep 30, 2025 | Uncategorized
B2B pipeline growth is evolving at a rapid pace. Traditional lead-based strategies are giving way to AI-driven buyer intent, hyper-personalization, and next-generation search visibility. This is the focus of Jon Russo, Founder of B2B Fusion, who partners with GTM...
by Brent Keltner | Sep 25, 2025 | Uncategorized
AI is reshaping how marketing and sales teams work together, but the real opportunity lies in how we build and experiment with these tools before moving to full execution. This is the perspective of Agnes O’Connell, who describes herself as being “in builder...
by Yan Gonzalez | Sep 18, 2025 | Uncategorized
Most B2B company homepages make this mistake: they start with features, not buyer relevance. Xoxoday flips that script.Xoxoday is a global leader in rewards, incentives, and engagement infrastructure, working with over 5,000 enterprises across 175+ countries. What...
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