by Brent Keltner | May 20, 2025 | Uncategorized
Prospecting today is tough. Buyers are flooded with generic outreach, and it can take more than a dozen touches to land one meeting. That’s why Kent Donges, Chief Revenue Officer at Kiddom, leads with a different approach: “We focus on adding a ton of value in buyer...
by Brent Keltner | May 15, 2025 | Uncategorized
The quality of your customer business reviews is your number #1 profitability driver. Business reviews either accelerate or kill your profitability. It does not matter whether your company offers a product, a service, software, or a mix. When the...
by Rebecca Schuette | May 13, 2025 | Uncategorized
Most B2B companies know they need to define a value proposition. But too many stop there—declaring a single, static brand message and pushing it out across every channel, buyer, and campaign. The result? Prospects bounce without engaging. Sales reps default to their...
by Rebecca Schuette | Apr 29, 2025 | Uncategorized
Remote work is amazing—except when it isn’t. It can be hard to maintain team spirit, stay aligned on projects, and keep the culture thriving. But for us at Winalytics, we’ve found a rhythm that allows us to not only do great work but also forge strong connections,...
by Brent Keltner | Apr 24, 2025 | Uncategorized
Personalization is essential in modern B2B sales, but doing it at scale requires an innovative approach. “The trick,” says Lee Robinson, VP of Global Sales Mid-Market at ABC Fitness, “is not to jump to individual personalization for every deal. Focus first on...
by Brent Keltner | Apr 22, 2025 | Uncategorized
Buyers couldn’t care less about your product. That is, unless you can quickly and clearly explain how it helps them achieve something meaningful. That’s the philosophy of Sophie Cheng, SVP of Product Marketing at Sinch. When Sophie joined the company, she...
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