by Brent Keltner | Aug 23, 2024 | Uncategorized
Buyer personalization is not an oxymoron. Sure, it is impossible to personalize marketing for each individual buyer. But true scalability in personalization isn’t about focusing on every single buyer. It is about honing distinct personalization categories within your...
by Kevin Holland | Aug 22, 2024 | Uncategorized
Our MQLs suck Our SDR team doesn’t know what they are doing Marketing makes content that nobody looks at or cares about Marketing doesn’t understand who our buyers are Sales goes rogue; they don’t sound anything like our brand or positioning Sales...
by Brent Keltner | Aug 15, 2024 | Uncategorized
Not having a shared, cohesive sales process will lose you money. It leads to fewer closed deals, less accurate forecasting, and lower deal values. This is Growth Blocker #9 that Eric Rudolf and I identified in our conversation on the 10 most common blockers preventing...
by Brent Keltner | Jul 30, 2024 | Uncategorized
Content may be king, but personalization is the crown jewel. Not all content is created equal. When it comes to your buyer journey, content that personalizes value is all that matters! Too often, we see content created for its own sake, not to build or deepen...
by Kevin Holland | Jul 25, 2024 | Uncategorized
How much changes in 12 months? Or in 24 months? Think about it, 12 months ago, hardly anyone knew: What ChatGPT was What an LLM or generative AI was Brain-computer interfaces were a real thing We live in a moment where time is a flat circle and things change in the...
by Brent Keltner | Jul 23, 2024 | Uncategorized
Positioning silos will kill revenue growth. Chief Marketing Officers (CMOs) are uniquely qualified to bridge these silos and deepen buyer personalization. “CMOs should lead on a company-wide approach to personalizing the buyer journey. Marketing is best positioned to...
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