by Brent Keltner | Jul 11, 2023 | Uncategorized
Companies are investing ever greater amounts in personalizing the buyer and customer journey. Too many fail to recognize that personalization starts on your website. Gartner, McKinsey & Company, and Forrester have all done research showing companies proficient in...
by Brent Keltner | Jun 30, 2023 | Uncategorized
“Your customers are the source of all truth,” says Raul Ochoa, Founder at DoGoodWork. “Great company growth stories start with that simple principle.” Raul’s firm specializes in helping clients develop their demand generation and growth marketing strategies. He...
by Brent Keltner | Jun 24, 2023 | Uncategorized
We are failing in demand gen efforts. Personalization at scale offers a solution. For too many organizations, personalization means using generic, or AI generated, content in ham-handed and increasingly ineffective ways. The work around building and executing...
by Brent Keltner | Jun 20, 2023 | Uncategorized
The right sales meeting prep can dramatically increase your deal velocity. And, the good news? You can do it in about 15 minutes. That is why skill #4 in our Sales 3.0 Series is building your skills for a quick, targeted prep session before each sales call to make...
by Brent Keltner | Jun 13, 2023 | Uncategorized
Securing next commitments in each sales meeting is your #1 driver of deal velocity. That is why skill #3 in our Sales 3.0 Series is building your skills to use the last 10 minutes of each sales conversation to agree on the next committed actions from both buyer and...
by Brent Keltner | May 26, 2023 | Uncategorized
Leveraging trusted relationships through channel partnerships is one of the easiest ways to break through to buyers who are being bombarded with information from social, digital, and traditional media. “Channel partnerships have become more important than ever,” says...
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