by Brent Keltner | Jan 12, 2023 | Uncategorized
“In the early 1900s, sales was a trusted and admired profession,” explains Todd Caponi, author of The Transparent Sales Leader and The Transparency Sale, “so much so that President Woodrow Wilson took time to keynote a 1916 national sales conference during World War...
by Brent Keltner | Jan 10, 2023 | Uncategorized
I had a verbal altercation on Christmas Eve. It was a valuable reminder that the “flight or fight” response wired into our brains is toxic. I was on my usual running route that morning. I had just stepped off the curb into a crosswalk. Out of the corner of my eye, I...
by Brent Keltner | Jan 3, 2023 | Uncategorized
“It is now cheaper to build your own audience than to sponsor. But to stand out, you need to find a niche that a group of people really cares about, and go deep on that topic,” posits Chris Savage, Founder, CEO at Wistia, a B2B video marketing company. We’re all...
by Brent Keltner | Dec 20, 2022 | Uncategorized
“I’m not sure Winalytics is a fit for us, but I’m glad to talk if you feel there is a fit,” emailed a VP of Sales whose CEO has expressed interest in partnering with us. My response: “If you can share the top two or three areas you’d like to see your team improve, I...
by Brent Keltner | Dec 13, 2022 | Uncategorized
To build a culture of service to others, focus on personalization. Anyone who has ever volunteered with teens on soup lines will know exactly what I mean. One type of teen will show up on time and do everything asked of them, but do very little to engage patrons they...
by Brent Keltner | Dec 8, 2022 | Uncategorized
“We should always be pushing ourselves and our customers to grow and do better,” is how Marci Trares, VP of Customer Success at Activator, opened our conversation about the Customer Success (CS) team’s role in supporting revenue growth. All CS leaders understand...
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