by Brent Keltner | Feb 28, 2024 | Uncategorized
All buying is personal. To effectively engage and convert buyers, it is crucial to personalize communication based on individual goals, roles, and peer segments. “However, you can only do buyer personalization if you have the right data and systems to understand...
by Brent Keltner | Feb 22, 2024 | Uncategorized
We’re all creatures of habit. But for marketers our comfort zone can be our downfall! Relying too much on one type of marketing campaign or channel can lull us into a sense of complacence. And, it will lead to stagnation. That’s Growth Blocker #3 that Eric Rudolf and...
by Brent Keltner | Feb 20, 2024 | Uncategorized
Staying ahead in any sector requires a commitment to personalized customer interactions. For The SEAM Group, a leader in safety, maintenance, reliability, and sustainability solutions, a commitment to buyer personalization was viewed as a way to create a competitive...
by Brent Keltner | Feb 19, 2024 | Uncategorized
We’ve all heard the mantra: “Content is king.” But let’s be real – not all content wears the crown equally. When it comes to your buyer’s journey, the real game-changer is content that personalizes value. Somewhere around 90% of companies are increasing their content...
by Brent Keltner | Feb 18, 2024 | Uncategorized
Are your marketing efforts falling short despite increased spending? Consider this: The cost of a B2B lead has surged from $50-$60 to $90-$100 in the last decade. It now takes nearly 11 touches to convert a buyer for a discovery call. The missing link in most demand...
by Brent Keltner | Feb 17, 2024 | Uncategorized
Marketing teams are looking for every advantage to grow in a challenging business climate. B2B and branding spend was $35 billion in 2023, a whopping 58% increase from 2020. There are three common mistakes B2B marketers make as they invest in breaking through the...
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