by Brent Keltner | Sep 9, 2025 | Uncategorized
The next wave of sales performance is coming not from more volume, but from smarter, more personalized outbound engagement. This is the approach of JD O’Keefe, Senior Revenue Enablement Manager at Beekeeper, who has been experimenting with AI to transform warm...
by Brent Keltner | Sep 2, 2025 | Uncategorized
Sales excellence comes from moving beyond transactional selling to a consultative approach where buyers see you as a trusted advisor. That means buyers do not see you as someone just looking to close a deal, but a partner focused on helping them address their specific...
by Brent Keltner | Aug 26, 2025 | Uncategorized
Brand investments are only as strong as the content that supports them. It’s your content marketing that truly brings your brand to life for your buyers and customers. Building a good brand is hard work. It means surveying your competitive landscape, listening to your...
by Yan Gonzalez | Aug 21, 2025 | Uncategorized
When professional learning platforms truly stand apart, it’s not by promises alone, but by weaving measurable proof throughout their messaging and content format. BetterLesson excels in both. BetterLesson is a leading provider of data-driven, high-impact,...
by Brent Keltner | Aug 19, 2025 | Uncategorized
Thought leadership isn’t a single moment. It’s a series of moments — snackable ones — that bring buyers deeper into your value story over time. That’s how Vince Chiofolo, SVP of Revenue Operations at Dash Solutions, describes his approach. Dash Solutions provides its...
by Rebecca Schuette | Aug 14, 2025 | Uncategorized
I spent 15 years leading marketing teams at startups and scaleups—agile, scrappy teams that got big results with small resources. Now, consulting for midmarket companies, I see a new set of challenges. These teams often have more resources—but also: Competing...
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