by Rebecca Schuette | Mar 18, 2025 | Uncategorized
Brand marketing often gets a bad rap. It’s seen as the “soft stuff”—important, sure, but hard to measure. Meanwhile, revenue teams are laser-focused on pipeline, conversions, and deals closed. But here’s the truth: If your brand isn’t moving your company forward, it’s...
by Kevin Holland | Mar 13, 2025 | Uncategorized
In an AI-first world, the role of the sales professional is simple: value-add conversations. Buyers have unmitigated access to information, insights, and industry trends. That means sales professionals have never been more scrutinized. You’re either adding value...
by Brent Keltner | Mar 11, 2025 | Uncategorized
Understanding the Buying Committee’s Complexity In today’s B2B landscape, purchasing decisions are rarely made by a single individual. Instead, they involve a buying committee—a group of stakeholders with diverse roles, priorities, and pain points. For Ray Goforth,...
by Brent Keltner | Feb 27, 2025 | Uncategorized
“Stories sell” is a common refrain. A good story builds trust by creating a subtle but powerful shift from your product to a better future for your buyer. As Jamie Gier, CMO at DexCare, puts it, “People are innately motivated by what’s in it for them. Showing a better...
by Yan Gonzalez | Feb 25, 2025 | Uncategorized
Today, many users complete have a primarily digital and self-service buying journey. They often lack the time to do in-depth research. Companies must anticipate their needs by offering easy access to relevant information. Measurable outcomes go beyond mere...
by Rebecca Schuette | Feb 20, 2025 | Uncategorized
No, I’m not talking about the endless waves of illness running through schools right now (though I feel that pain deeply). I’m talking about the all-too-common B2B sales tactic where reps jump on a call and immediately start feature-dumping. The thinking seems to...
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