by Brent Keltner | Feb 19, 2024 | Uncategorized
We’ve all heard the mantra: “Content is king.” But let’s be real – not all content wears the crown equally. When it comes to your buyer’s journey, the real game-changer is content that personalizes value. Somewhere around 90% of companies are increasing their content...
by Brent Keltner | Feb 18, 2024 | Uncategorized
Are your marketing efforts falling short despite increased spending? Consider this: The cost of a B2B lead has surged from $50-$60 to $90-$100 in the last decade. It now takes nearly 11 touches to convert a buyer for a discovery call. The missing link in most demand...
by Brent Keltner | Feb 17, 2024 | Uncategorized
Marketing teams are looking for every advantage to grow in a challenging business climate. B2B and branding spend was $35 billion in 2023, a whopping 58% increase from 2020. There are three common mistakes B2B marketers make as they invest in breaking through the...
by Brent Keltner | Feb 16, 2024 | Uncategorized
A staggering 74% of buyers opt for the company that was first to provide value, according to Corporate Visions. This statistic underscores the undeniable importance of personalizing value in every sales conversation. Why should sales leaders care about this? The...
by Kevin Holland | Feb 13, 2024 | Uncategorized
The buying journey now is mostly digital. Buyers are often 70% of the way through their evaluation before they engage sales. B2B Buying Groups typically number at least 7 people. This group will have consumed your organization’s content (hopefully), read about...
by Brent Keltner | Feb 8, 2024 | Uncategorized
Stories sell! If you do not have customer stories personalized to your main buyer segments, it will block your growth. This is growth blocker #2 that my colleague Eric Rudolf and I identified in our conversation on the 10 most common blockers preventing tech...
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