by Yan Gonzalez | Mar 24, 2026 | Uncategorized
Markets aren’t broad anymore. They’re micro-segmented. Buyers don’t want general capability; they want proof that you understand their world: their role, their industry, their constraints, and their metrics. The mistake most companies make is jumping straight to...
by Yan Gonzalez | Mar 19, 2026 | Uncategorized
Resource hubs often fail for one simple reason: the company hasn’t clearly operationalized who it serves and what those audiences are trying to achieve. Watermark gets this right. As a provider of higher-ed software for assessment, accreditation, course evaluation,...
by Brent Keltner | Mar 12, 2026 | Uncategorized
B2B buyers expect hyperpersonalization, and personalization needs to start on your website. Most B2B companies do not have the right level of personalization, and it is costing them. In 2025, B2B businesses paid more for online customers to get worse results:...
by Rebecca Schuette | Mar 10, 2026 | Uncategorized
The internet had a bit of fun recently with a video from the McDonald’s CEO. In the clip, he’s tasting one of the company’s burgers and describing it enthusiastically. But instead of calling it a burger, or even a sandwich, he repeatedly referred to it as… “The...
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