by Yan Gonzalez | Jan 15, 2026 | Uncategorized
Enablement is often thought of as a sales activity. However, the shift to a modern, content-led buyer journey means marketing needs to lead a lot more enablement. Why? The new buyer journey is 70% to 80% digital and content-driven. Buyers are engaging in problem...
by Rebecca Schuette | Jan 13, 2026 | Uncategorized
Customer stories aren’t “nice to have” in B2B marketing — they’re the fastest path to trust. Because no matter how strong your positioning is, a real buyer wants to know:“Has this worked for someone like me?” The problem is… most teams treat customer stories like a...
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