by Brent Keltner | Dec 23, 2025 | Uncategorized
In a world of AI Overviews, ChatGPT, and zero-click search, a lot of B2B marketing teams assume SEO is losing its power. Tom Shapiro, CEO of Stratabeat, argues the opposite. Google SEO is still highly effective and should still account for the majority of the...
by Brent Keltner | Dec 18, 2025 | Uncategorized
HR leaders today want more than point solutions. They’re looking for partners who can deliver faster hiring, stronger retention, better experiences, and do it all while managing cost pressures. That’s why we’re getting ready to release our latest eBook: Having It All...
by Brent Keltner | Dec 16, 2025 | Uncategorized
AI is everywhere in revenue conversations right now. Leaders feel pressure to “do something with AI,” compare models, and chase the next big release. Dan Geller, Chief AI Officer and Co-Founder of SherpasDurden, sees a different issue. “Revenue teams...
by Rebecca Schuette | Dec 10, 2025 | Uncategorized
There’s no shortage of intent data in modern go-to-market teams. In fact, the problem is the opposite: everyone has more signals than they can possibly interpret. A few examples you probably recognize: A burst of website traffic from one company on high-intent pages....
by Brent Keltner | Dec 2, 2025 | Uncategorized
In today’s crowded benefits landscape, every buyer wants to see you understand them from the moment they enter your website.That’s the way Ray Goforth, SVP of Marketing at Take Command, sees it. “Generic messaging in our digital presence will turn...
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