by Brent Keltner | Oct 28, 2025 | Uncategorized
A differentiated brand position helps organizations stand out, but it only works when aligned to the right customers. That positioning must connect to outcomes that matter to both users and executive buyers. This is the perspective of Mandy Groen, SVP of Marketing at...
by Yan Gonzalez | Oct 23, 2025 | Uncategorized
Turnover and disengagement might feel like HR problems, but they come with a real financial cost. But most leaders don’t know how much these problems are really costing them. That’s why C.A. Short Company does something different. Instead of opening with product...
by Rebecca Schuette | Oct 16, 2025 | Uncategorized
For too long, marketing success has been defined by the number of leads generated. Midmarket organizations often rely on this metric because it’s easy to track—but it doesn’t tell the full story. Leads are just the starting point. They don’t capture how marketing...
by Brent Keltner | Oct 14, 2025 | Uncategorized
The MQL to SQL funnel is broken for most teams. Buyer intent is the only way to fix it. The buyer journey has fundamentally changed. It is now 80% digital and content-driven. This means the traditional MQL to SQL funnel has to be completely redefined around intent...
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