October 2025 - Winalytics.

Intent Identification and the New MQL to SQL Funnel

by Brent Keltner | Oct 13, 2025 | Uncategorized

The MQL to SQL Funnel is broken for most teams. Buyer intent is the only way to fix it. The buyer journey has fundamentally changed. It is now 80% digital and content-driven. This means the traditional MQL to SQL funnel has to be completely redefined around intent...

Intent Identification and the New MQL to SQL Funnel

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