by Brent Keltner | Sep 30, 2025 | Uncategorized
B2B pipeline growth is evolving at a rapid pace. Traditional lead-based strategies are giving way to AI-driven buyer intent, hyper-personalization, and next-generation search visibility. This is the focus of Jon Russo, Founder of B2B Fusion, who partners with GTM...
by Brent Keltner | Sep 25, 2025 | Uncategorized
AI is reshaping how marketing and sales teams work together, but the real opportunity lies in how we build and experiment with these tools before moving to full execution. This is the perspective of Agnes O’Connell, who describes herself as being “in builder...
by Yan Gonzalez | Sep 18, 2025 | Uncategorized
Most B2B company homepages make this mistake: they start with features, not buyer relevance. Xoxoday flips that script.Xoxoday is a global leader in rewards, incentives, and engagement infrastructure, working with over 5,000 enterprises across 175+ countries. What...
by Brent Keltner | Sep 16, 2025 | Uncategorized
The next wave of revenue performance gains will come from using to target and personalize engagement around a clear hypothesis of need. A buyer hypothesis of need is the link between a problem your buyer is trying to solve and the value your product delivers. The...
by Rebecca Schuette | Sep 12, 2025 | Uncategorized
As we look ahead to 2026, it’s clear that midmarket marketing is entering a new era—one where strategy, data, and technology converge in ways that were previously reserved for enterprise teams. But this isn’t about throwing more tools at the problem. It’s about using...
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