by Rebecca Schuette | Jul 23, 2025 | Uncategorized
Account-Based Marketing (ABM) can be a game-changer for B2B companies,but only when your CRM architecture is done right. CRM architecture is the crucial element of an ABM strategy that often gets overlooked. Your CRM isn’t just where your data lives—it’s the...
by Brent Keltner | Jul 8, 2025 | Uncategorized
In our first conversation with Meg O’Leary, CMO at Tenable, we explored how her team builds structured content journeys that personalize messaging by persona, industry, and buying stage. That foundational framework allows Tenable to meet buyers where they are — with...
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