by Brent Keltner | May 27, 2025 | Uncategorized
If you want to drive expansion, get your sales and success aligned with customer success. That’s the view of Bobby Coy, SVP of Enterprise Sales at C-4 Analytics. For Bobby, your growth doesn’t just come from chasing cold leads — it should also come from tapping...
by Yan Gonzalez | May 22, 2025 | Uncategorized
Imagine walking into a library that magically reconfigures its shelves to display exactly what you need—no wandering, no guesswork. That’s the experience Carnegie Learning delivers, enabling educators to quickly locate research-backed tools from an organized...
by Brent Keltner | May 20, 2025 | Uncategorized
Prospecting today is tough. Buyers are flooded with generic outreach, and it can take more than a dozen touches to land one meeting. That’s why Kent Donges, Chief Revenue Officer at Kiddom, leads with a different approach: “We focus on adding a ton of value in buyer...
by Brent Keltner | May 15, 2025 | Uncategorized
The quality of your customer business reviews is your number #1 profitability driver. Business reviews either accelerate or kill your profitability. It does not matter whether your company offers a product, a service, software, or a mix. When the...
by Rebecca Schuette | May 13, 2025 | Uncategorized
Most B2B companies know they need to define a value proposition. But too many stop there—declaring a single, static brand message and pushing it out across every channel, buyer, and campaign. The result? Prospects bounce without engaging. Sales reps default to their...
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