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Three Levels of Multi-Threading to Renew and Expand Faster

Three Levels of Multi-Threading to Renew and Expand Faster

by Brent Keltner | Apr 11, 2025 | Uncategorized

Companies that invest in multi-threaded customer relationships grow faster, but multi-threading occurs at several levels. Multi-threading leads to consistently higher renewal rates, stronger profitability, and more defensible revenue streams. It’s not just a...
Putting Your Brand in Motion: How to Build a Living Brand Experience

Putting Your Brand in Motion: How to Build a Living Brand Experience

by Brent Keltner | Apr 8, 2025 | Uncategorized

It’s easy to fall in love with the aesthetics of a brand — bold colors, clever messaging, and a shiny new website.  But for Lauryn Warnick, Founder & CEO at Villain Branding, the real work is to bring a brand to life across every customer touchpoint and see...
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