March 2025 - Page 2 of 2

Four Keys for Marketing to Connect Value for the Buying Committee

by Brent Keltner | Mar 11, 2025 | Uncategorized

Understanding the Buying Committee’s Complexity In today’s B2B landscape, purchasing decisions are rarely made by a single individual. Instead, they involve a buying committee—a group of stakeholders with diverse roles, priorities, and pain points. Marketing’s job...

Four Keys for Marketing to Connect Value for the Buying Committee

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