by Brent Keltner | Oct 17, 2024 | Uncategorized
Growth at all costs demand generation is now dead. It’s being replaced by intent generation that optimizes spend on in-market buyers with demonstrated intent. Heavy demand generation investments have killed profitability for many B2B companies, with Salesloft’s data...
by Brent Keltner | Oct 15, 2024 | Uncategorized
In today’s highly competitive landscape, marketing and sales alignment is a key revenue growth driver. It only works with agreed-upon metrics and measurement. That’s that view of Grant Johnson, and he should know. Grant is a six-time CMO responsible for...
by Kevin Holland | Oct 10, 2024 | Uncategorized
In the past, event-driven, one-off training events have been ‘the thing’. These events can be valuable in building culture, developing relationships, and aligning goals. But the truth is, the impact of this kind of training on performance has been proven to be...
by Brent Keltner | Oct 8, 2024 | Uncategorized
If you’re not seeing a return on marketing investments, it might be time to better align your sales and marketing teams. The evolving buyer journey and technology have blurred the lines between sales and marketing, and failure to adjust is often why marketing...
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