by Brent Keltner | Sep 17, 2024 | Uncategorized
In times of economic downturn, it’s common for company leaders to consider slashing marketing budgets as a quick way to save money. However, research from McKinsey and other industry experts shows that maintaining or even increasing marketing investments in...
by Kevin Holland | Sep 12, 2024 | Uncategorized
Question #1: Ever wonder where the term muscle memory comes from? Here’s how Gemini summarizes the neuroscience that underpins the phrase: “Myelin sheaths insulate neural pathways, making signal transmission faster and more efficient. Repeated practice thickens these...
by Brent Keltner | Sep 10, 2024 | Uncategorized
In sales, like in any sport, success comes with practice. Think about professional athletes. They have playbooks, they train every day, and they continuously refine their skills. Your sales team may have a playbook, but are you practicing it? If not, you’re missing...
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