by Brent Keltner | Jul 30, 2024 | Uncategorized
Content may be king, but personalization is the crown jewel. Not all content is created equal. When it comes to your buyer journey, content that personalizes value is all that matters! Too often, we see content created for its own sake, not to build or deepen...
by Kevin Holland | Jul 25, 2024 | Uncategorized
How much changes in 12 months? Or in 24 months? Think about it, 12 months ago, hardly anyone knew: What ChatGPT was What an LLM or generative AI was Brain-computer interfaces were a real thing We live in a moment where time is a flat circle and things change in the...
by Brent Keltner | Jul 23, 2024 | Uncategorized
Positioning silos will kill revenue growth. Chief Marketing Officers (CMOs) are uniquely qualified to bridge these silos and deepen buyer personalization. “CMOs should lead on a company-wide approach to personalizing the buyer journey. Marketing is best positioned to...
by Brent Keltner | Jul 18, 2024 | Uncategorized
Billions of dollars and hours are spent on training sales teams. It’s often wasted. It’s not just training, but the shared playbooks of best sales practices seamlessly integrated into daily sales operations that truly boost performance. This is Growth Blocker #8...
by Brent Keltner | Jul 12, 2024 | Uncategorized
Your buyers could care less about the number of blogs, eBooks, infographics, or case studies you produce each month. So, why do marketing teams care so much? Your buyers aren’t focused on content production, they want personalized content. They want stories about...
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