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Four Best-In-Class Content Personalization Practices from Veracross

Four Best-In-Class Content Personalization Practices from Veracross

by Brent Keltner | Jul 30, 2024 | Uncategorized

Content may be king, but personalization is the crown jewel. Not all content is created equal. When it comes to your buyer journey, content that personalizes value is all that matters! Too often, we see content created for its own sake, not to build or deepen...
Are You Building a Culture of Continuous Learning?

Are You Building a Culture of Continuous Learning?

by Kevin Holland | Jul 25, 2024 | Uncategorized

How much changes in 12 months? Or in 24 months?  Think about it, 12 months ago, hardly anyone knew:  What ChatGPT was What an LLM or generative AI was Brain-computer interfaces were a real thing We live in a moment where time is a flat circle and things change in the...
CMOs Need to Lead on Buyer Personalization with Allyson Havener, CMO at TrustRadius

CMOs Need to Lead on Buyer Personalization with Allyson Havener, CMO at TrustRadius

by Brent Keltner | Jul 23, 2024 | Uncategorized

Positioning silos will kill revenue growth. Chief Marketing Officers (CMOs) are uniquely qualified to bridge these silos and deepen buyer personalization.  “CMOs should lead on a company-wide approach to personalizing the buyer journey. Marketing is best positioned to...
Lack of Shared Sales Playbooks: Blocker #8 in Scaling Success: $1M to $10M

Lack of Shared Sales Playbooks: Blocker #8 in Scaling Success: $1M to $10M

by Brent Keltner | Jul 18, 2024 | Uncategorized

Billions of dollars and hours are spent on training sales teams. It’s often wasted. It’s not just training, but the shared playbooks of best sales practices seamlessly integrated into daily sales operations that truly boost performance. This is Growth Blocker #8...
Forget Content Production, Focus on Content Personalization

Forget Content Production, Focus on Content Personalization

by Brent Keltner | Jul 12, 2024 | Uncategorized

Your buyers could care less about the number of blogs, eBooks, infographics, or case studies you produce each month. So, why do marketing teams care so much? Your buyers aren’t focused on content production, they want personalized content. They want stories about...

Recent Posts

  • How We Forge Strong Connections and Do Great Work, Even While Working Remotely Across 4 Countries
  • 3 Steps to Personalizing for Your Buying Committee
  • 4 Steps to Shift from Product Pitching to Business Outcomes 
  • 6sense: Driving Personalization with Intent Data
  • How to Empower Your Team to Be Evangelists for Your Brand

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