by Brent Keltner | Mar 28, 2024 | Uncategorized
Get your whole sales team all on the same messaging. Or, risk falling short of quota. “We needed to quickly get everyone a shared messaging approach to meet our annual sales goal,” explains Karen Hundley, VP of Legal Partnerships and sales leader at CeriFi. Growth...
by Kevin Holland | Mar 19, 2024 | Uncategorized
It’s not about you, it’s about your buyer. And, your BDR & SDR roles are the tip of the spear in figuring out why your buyer is talking to you. Rethinking the Role The future of the SDR and BDR roles is going to change, and change a lot. The traditional paradigms...
by Brent Keltner | Mar 14, 2024 | Uncategorized
Most companies cannot identify their ideal customers. It may sound crazy, but it’s true. There’s a pervasive lack of ideal customer profile (ICP) alignment, like: Not identifying your ideal customers, your ideal Champions, Buyers, and Influencers Not knowing which...
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