by Brent Keltner | Jul 28, 2023 | Uncategorized
Content amplification. It’s a fancy way of saying let your buyer decide. It means put the same content in multiple places so your buyers can choose where and how they want to engage. The great majority of top of the funnel (TOFU) content used to be consumed through...
by Brent Keltner | Jul 20, 2023 | Uncategorized
It’s an old saw. Sales people get lots of training and coaching…and then they get promoted to sales manager and, suddenly, it stops. Why? We don’t assume sales people know everything they need to know the minute after they get hired. So, why do we assume that...
by Brent Keltner | Jul 11, 2023 | Uncategorized
Companies are investing ever greater amounts in personalizing the buyer and customer journey. Too many fail to recognize that personalization starts on your website. Gartner, McKinsey & Company, and Forrester have all done research showing companies proficient in...
Recent Comments