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Customers Are the Source of All Truth with Raul Hernandez Ochoa at DoGoodWork

Customers Are the Source of All Truth with Raul Hernandez Ochoa at DoGoodWork

by Brent Keltner | Jun 30, 2023 | Uncategorized

“Your customers are the source of all truth,” says Raul Ochoa, Founder at DoGoodWork. “Great company growth stories start with that simple principle.” Raul’s firm specializes in helping clients develop their demand generation and growth marketing strategies. He...
Data-Driven Demand Gen and Buyer Personalization

Data-Driven Demand Gen and Buyer Personalization

by Brent Keltner | Jun 24, 2023 | Uncategorized

We are failing in demand gen efforts. Personalization at scale offers a solution.   For too many organizations, personalization means using generic, or AI generated, content in ham-handed and increasingly ineffective ways.  The work around building and executing...
Sales 3.0, Skill #4, Prepping a Three-Part Meeting

Sales 3.0, Skill #4, Prepping a Three-Part Meeting

by Brent Keltner | Jun 20, 2023 | Uncategorized

The right sales meeting prep can dramatically increase your deal velocity. And, the good news? You can do it in about 15 minutes. That is why skill #4 in our Sales 3.0 Series is building your skills for a quick, targeted prep session before each sales call to make...
Sales 3.0, Skill #3, Next Commitments Drive Deal Velocity

Sales 3.0, Skill #3, Next Commitments Drive Deal Velocity

by Brent Keltner | Jun 13, 2023 | Uncategorized

Securing next commitments in each sales meeting is your #1 driver of deal velocity. That is why skill #3 in our Sales 3.0 Series is building your skills to use the last 10 minutes of each sales conversation to agree on the next committed actions from both buyer and...

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  • How We Forge Strong Connections and Do Great Work, Even While Working Remotely Across 4 Countries
  • 3 Steps to Personalizing for Your Buying Committee
  • 4 Steps to Shift from Product Pitching to Business Outcomes 
  • 6sense: Driving Personalization with Intent Data
  • How to Empower Your Team to Be Evangelists for Your Brand

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